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Global, Strategic Design Program Management

Snapshot Impact

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Strategic Programs Ideated & Scaled

Develop portfolio-level initiatives that transformed the way holistic design teams learn collaborate, and create business impact.

  • 30+ cross-company initiatives conceived and launched, including Team Dogfooding programs, ABP Design Brand Experience, Facebook Design: Business Tools, Knowledge Sharing, Learning & Development, Meta-owned thought leadership channels & traveling series of events, Blueprint advocacy, People Behind the Products, Agency portfolio transformation, and global design summits.

  • 75+ toolkits, playbooks, and learning hubs created and adopted across Meta’s global design ecosystem.

  • Design System adoption increased from ~20% to ~80% through designer-first advocacy and governance strategy.

Cross-Portfolio & Multi-Brand Ecosystem Influence

Positions design as a cohesive, company-wide influence within intricate, multi-brand environments.

  • Meta Family of Apps: Drove direction across Facebook, Instagram, WhatsApp, Messenger, Business Suite, Ads Manager, Marketplace, Reels, and Shops — spanning monetization, business messaging, creators, brand-in-product, and design systems.

  • Amazon RBKS Portfolio: Shaped holistic design direction across Ring, Blink, Key, and Sidewalk — establishing the first unified working model, cross-discipline cadences, sprint architecture, intake clarity, leadership reviews, and AI-forward experimentation.

  • 20+ products influenced across consumer, business tools, creator ecosystems, and global brand surfaces.

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0→1 Organizational Architecture

Built clarity from zero — shaping how complex design organizations operate, align, and influence at scale.

  • Business Messaging Design Org (Meta): Stabilized and shaped a newly merged 1,000+ designer organization — defining shared direction, Voice of the Customer programs, cross-functional pods, and executive alignment during a CEO-priority launch.

  • Holistic Design Model (Amazon RBKS): Established the first unified design model across Ring, Blink, Key, and Sidewalk — aligning product design, research, and content through portfolio clarity, sprint architecture, intake frameworks, and leadership review structure.

  • AI & GenAI Foundations: Led 10+ emerging tech initiatives, including agentic AI sprints and cross-disciplinary GenAI guidelines aligning product, brand, research, and engineering.

Scale in Numbers

Select impact metrics across nearly a decade leading strategic design program management.

  • 3B+ users influenced across Meta’s Family of Apps

  • 7k multi-disciplinary designers & cross-functional partners supported globally

  • 20+ products spanning consumer, monetization, messaging, creators, and brand-in-product

  • 20+ cross-company strategic programs ideated and launched

  • 10+ AI & emerging tech initiatives led

  • 75+ toolkits, playbooks, and frameworks adopted org-wide

  • 50 → 300+ DPM discipline scale expansion

  • 100% adoption of cross-pod critiques and leadership reviews at Ring

  • 80%  design system adoption

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CEO-Priority Organizational & Global Launch Leadership

 Drive clarity and alignment during executive-level inflection points — strengthening organizational cohesion, public trust, and long-term strategic direction.

  • 1,000+ designer org stabilized during overnight Business Messaging merger

  • 10 cross-functional pods aligned to executive priorities

  • CEO stakeholder Inaugural Meta Conversations Global Event delivered in 10 weeks — 10 keynotes, 16 breakouts

  • 1,900 creative, brand, and design assets produced for global C-suite launch

  • 1M+ livestream viewers reached

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