GENEVIEVE  ISOLA

SUMMARY

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Influential Principle Design Program Manager and strategic partner to cross-functional leadership fluent in both the horizontal systems that scale thriving design organizations and the vertical depth that drives design

craft. I build flexible frameworks and drive company wide through strategic, long-term vision holistic design

programs that give creativity direction, and direction meaning—turning complexity into momentum and

measurable impact.

 

12+ years shaping UX operations and driving meaningful connections between brands, businesses, products

and people across monetization, commerce, payments, and consumer-facing platforms at Meta and Amazon

and in traditional marketing and PR sectors.

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Expert at synthesizing ambiguous challenges into clear, actionable strategies—partnering with UX leadership to

architect end-to-end programs, establish operational rhythms that accelerate execution, and drive

cross-functional alignment across UX Designers, Researchers, Content Strategists, Engineering, and Product on products reaching billions of users.

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EXPERIENCE

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AMAZON: RING, BLINK, KEY, AND SIDEWALK DESIGN

Senior Design Program Manager

June 2025 – Present | San Francisco, CA

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● Lead global design operations across multiple smart home security product brands, directing 15+ senior

design professionals across North America and Europe. Strategic partner to Director of Product and

Design—established organizations first engagement models, processes, and strategies driving user-centered development across AI-powered commerce experiences in the $47B smart home industry.

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● Architected automated multi-brand portfolio management system delivering 40% faster product

development cycles and 60% reduction in operational overhead; created project tracking dashboards

enabling real-time visibility for leadership

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● Established first cross-brand design review and critique practices, transforming siloed organization through unified engagement model; defined milestones, assessed risks, and ensured quality launches across product lines

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● Authored zero-to-one design sprint methodology and organizational toolkits; delivered founder-mandated

emerging technology sprint in 90 days navigating significant ambiguity and competing priorities

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● Managed vendor relationships and external agency partnerships for creative asset production, UX research

operations, and design tooling implementation across global teams

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META DESIGN

Senior Design Program Manager

January 2018 – April 2025 (7+ years)

Menlo Park & San Francisco, CA

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Strategic Design Program leader across monetization, commerce, payments, and creator economy ecosystems spanning Facebook, Instagram, WhatsApp. Consistently tapped to rapidly synthesize ambiguous challenges into clear strategies for high-priority initiatives—including CEO-sponsored programs reaching billions of users.

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FACEBOOK MONETIZATION | BUSINESS & COMMERCE DESIGN + VIDEO & SURFACE MONETIZATION DESIGN

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● Embedded in two high-priority monetization design teams; oversaw end-to-end design lifecycle managing

timelines, dependencies, and risks for commerce and payment experiences across Marketplace, Reels, Feed,

and video surfaces reaching 3B+ users

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● Launched unified video player harmonizing work across Monetization Video Design and Organic Video Design

teams—aligned playback experiences and creative frameworks across paid and organic commerce surfaces

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● Led GenAI-focused design sprints contributing to North Star monetization roadmap; secured dedicated

engineering investment through strategic validation and cross-functional stakeholder alignment

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BUSINESS MESSAGING DESIGN | FB, INSTAGRAM, WHATSAPP, KUSTOMER

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● Single-threaded owner for net-new cross-platform business messaging organization; led unification efforts

aligning Messenger, WhatsApp, Instagram payments and commerce experiences under centralized strategy

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● Led design operations and creative strategy for inaugural global Conversations Conference

(CEO-sponsored); reached 4M+ viewers showcasing Meta's business messaging and payment ecosystem

vision

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● Created org's first knowledge infrastructure—onboarding materials, centralized source of truth, scalable content strategy—adopted organization-wide to accelerate decision-making and reduce ramp-up friction for 1,600+ employees

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FACEBOOK DESIGN STRATEGY & PLANNING | DESIGN SYSTEMS ADVOCACY

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● Produced content, speaker prep, segments, branding and cross-company alignment for Meta-wide Design

Systems Summit with XFN leads (400 attendees, 45 speakers, 3-day global event)—owned speaker

coordination, content curation, and workshop facilitation when manager went on leave

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● Led design systems adoption strategy through cross-functional advocacy program—drove Blueprint Design

Systems adoption from 15% to 80% across 70K+ designers spanning UXR, Content Design, Product, and

Engineering

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● Operationalized quarterly planning and team health practices; built inclusive onboarding, documentation,

and tooling infrastructure reducing ramp-up time and strengthening alignment across design, product, and

engineering

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ADS & BUSINESS PRODUCTS | META BUSINESS SUITE & TOOLS

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● Led design programs for enterprise UX product design teams creating Ads Manager and Business Suite—aligned product design with strategic business objectives serving advertisers globally

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● Managed global design community events and thought leadership program driving 99+ hires across 3 years;

coordinated external creative agency partnerships and vendor relationships for brand campaigns

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● Pivoted in-person events to virtual during COVID, achieving 4x audience reach (400+ attendees) while

maintaining hiring pipeline impact—demonstrated adaptability and bias to action

 

CREATORS & PUBLISHERS | BRAND-IN-PRODUCT | DESIGN SYSTEMS

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● Supported CEO priority accelerating creator economy growth; co-led Creator Summit bringing together 40+

creators, product teams, and UXR to inform commerce roadmaps across Family of Apps

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● Established operational frameworks for Meta's in-house creative agency—managed external vendor

partnerships, optimized campaign delivery, and created measurement strategy linking brand work directly to

product outcomes

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MODE MEDIA CORPORATION

Project Manager, Content Program

2015 – 2016 | San Francisco, CA

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● Directed global team of 300+ external creators producing lifestyle content across 5 channels reaching 750M+ monthly unique visitors; managed end-to-end content creation, vendor coordination, and quality control

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CORE COMPETENCIES

 

UX Program Management | Design Operations | Design Systems | Monetization & Commerce Platforms |

Payments Ecosystems | Cross-Functional Leadership | Stakeholder Facilitation | Vendor Management |

Operational Rhythms & Team Rituals | End-to-End Program Execution | Risk Assessment & Mitigation |

User-Centered Development | Product Development Lifecycle | GenAI Product Integration | Agile & Sprint

Methodologies

 

EDUCATION

UNIVERSITY OF CALIFORNIA, SANTA BARBARA

Bachelor of Arts, Sociology