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HELLO.
I'M GENEVIEVE.

lead design program manager

For over 15 years, I've designed meaningful connections between brands, business, products, and people.

First through traditional PR and narrative storytelling, then in brand and content marketing, followed by managing global, multi-channel content programs for major media companies. And, then, by way of influencing strategic work and programs reaching 3B people for some of the most world's most complex and influential design orgs - Meta (8 years) and Amazon (present).

The last decade has been spent leading strategic design program management—empowering holistic, cross-functional design organizations with a culture of craft and collaboration that delivers on business needs while fostering thriving design orgs at the world's most influential and complex companies like Amazon and Meta.

I've driven the value-add of design program management and operational excellence that cannot be replicated without human touch—positioning design program management as a strategic partner in high-visibility C-suite needs rather than an executional arm.

How I Think. How I Lead.

Creative Momentum at Scale

I turn ambiguity into sustained, company-wide creative movement by aligning portfolio priorities, product ambition, and brand narrative into forward motion.

Strategic Program Ideation

I define 0→1 and portfolio-level initiatives that translate executive vision into structured, cross-company, global direction.

Creating Clarity in Complexity

I bring coherence to global, multi-brand ecosystems by ensuring decisions across consumer, business, and brand experiences reinforce one another.

Fostering Global Culture of Craft

I establish craft as a collective standard across product design, research, content, and engineering so quality is deliberate and sustained at scale.

I’ve grown as a global design leader through partnering with Genevieve.
She raises the bar not through force or visibility, but through thoughtful, steady leadership—and the teams and work around her are consistently stronger because of it.

Drew Palmer

Global Design Lead

Amazon

Holistic Design as Strategic Force

I shape the direction of the company through design. During pivotal moments—such as launching new initiatives, developing new brand narratives, or shifting portfolios—I lay the strategic groundwork. I articulate vision, synchronize key executives, and outline the path forward prior to implementation. In diverse global ecosystems, I integrate product, brand, research, and engineering into a cohesive strategy, guiding what receives priority, funding, and development. As complexity rises, I provide clarity; scale grows, I ensure coherence. Design serves as a guiding force in the long-term evolution of the business.